Within the past several years, companies have adopted digital employee advocacy as a way to harness the power of their workforce for low-cost, high-impact marketing, sales and recruiting. Let’s face it, if you have even a dozen or more employees, it can be a powerfully compelling force for outreach. If you have hundreds of thousands of employees bought into one of the many digital platforms like Social Chorus,…
(Image: iStock/PeopleImages) Even the most creativity-averse people can tap into their creative genius It’s easy to get stuck in a rut with cookie cutter marketing strategies. How do you tap into the creative genius inside? Do you ever wonder if you even have a creative genius inside? I believe that while many creative geniuses are born, others can be made with deliberate effort. According to Psychology Today, there really…
(Image: iStock/mapodile) Building business relationships that will propel your career does not come naturally to most. Face it: superficial networking leaves some professionals wondering what could be a better use of their time. What is required in building great business relationships is having great people skills. Before you say to yourself, “I have that,” are you wondering what to do with all the business cards you’ve collected? Does LinkedIn still have…
Networking is all the rage, but if you’re introverted, the idea of meeting someone cold is not appealing. So how do you optimize a brief meeting with a prospect, an industry colleague, or potential employer? In these popular speed-networking events, 5 minutes may be all the face time you get to establish a rapport — which, let’s face it, is the very beginnings of a relationship. However, it is the very foundation…
Not long ago, I received a call from the chief of staff (CoS) of an officer at my company, inviting me to speak to her mentoring circle about networking. Now if you are like me, I shun the idea of classic networking. I believe that I have something in my DNA that is just simply diametrically opposed to the idea. I just wasn’t built for it. I’m certain…
