Marketing

Social Media Engagement that Matters with the Opera America PR & Marketing Forum

Brand leadership depends on strategic communications, just as executive leadership relies on a well articulated personal brand and the ability to authentically and effective communicate. However, non-profits, whether they are in the arts or not, struggle with leading in their strategic communications strategies primarily due to funding. Typically, staffing looks like this: one person over all of PR & Marketing and if you are lucky, these positions are…

2021 Cyber Monday No Thanks Deal

Let’s celebrate the holidays with some upward mobility and an insane Cyber Monday deal. Download the ebook version of No Thanks: 7 Ways to Say I’ll Just Include Myself for free and unlock the code to get The No Thanks Online Course & Discussion Guide for only $99 for a limited time. It is more than 4 hours of content drawn specifically from the bestselling book, No Thanks:…

How do you break the paradigm on DE&I?

My guest Thursday believes the answer lies in the concept of culture and not necessarily segmentation. Ring a bell? In my last days in integrated marketing, I was applying the same principal (inclusion marketing). Leslie is now applying it to people resources in organizations. My conversation with Leslie Short Founder of The Cavu Group couldn’t have been more timely, as themes from my latest message to DE&I decision…

Zapier: “Make a TikTok, Not a Commercial” — LMS

Are you still trying to crack the nut on #TikTok? Looking at my newsfeed, I’ll venture to say, “Yes.” No shade, Sis. I’m here to help.I sat down with my brand partners and clients at @zapier recently to share some insights. You can find the full story at zapier.com/blog/TikTok-marketingtipsI do social media training for corporate executives, university officials, non profit officers and business large and small. Reach out…

Trying not to be “too out there”

You work hard, and you are finally getting the recognition.  But know one knows it.  You see other people sharing their accomplishments and thought leadership online and you actually enjoy the ones who aren’t obnoxious about it.  However, when it comes to the idea of your sharing, you freeze. Are you leaning into false humility?  This isn’t even the so-called “humble brag.”  You haven’t given yourself to be…

Zapier: Leading in a New Video-Centric Business Environment

As I work in my private coaching practice, which blends leadership development and strategic communications, I find it interesting to hear how so many professionals are being required to have dozens of “camera-on” conversations and appearances every day. It isn’t without its awkwardness either—the work-from-home environment has collided simultaneously with online school at home for many of us, and, well, camera-on isn’t always possible. Imagine giving a keynote…

Engage the 80:20 Rule for Employee Advocacy

  Filling your #Linkedin timeline with “corporate rah rah?” …and that’s a good look for whom, again, Sis? It’s time to do better. Your #nscrockstarleadership tip of the day is to leverage the 80:20 rule for employee advocacy, because it really is a win-win for you and your company. Over rotate, and you’ve just squandered your social media real estate…and for companies that have a far bigger marketing budget than you do.…

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