Brands Drive Consumer Engagement

By Lisa Chau, Contributor Earlier this month, I attended the afternoon sessions of the Brand Innovator Summit held during Social Media Week in New York City. Ted Rubin chaired the event, which focused on how Brands Drive Consumer Engagement. Below, I’ve summarized the highlights of each session — Senior Brand Director at Heineken, Quinn Kilbury told the audience that whatever a brand is doing, it must be useful.…

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