People ask me if LinkedIn really works. Well, it does. The editor of Rockstar CMO had been following my profile since 2016. One day he saw me in a photo with Ted Rubin and requested an introduction. Then it all started. Ian Truscott started asking me to be featured on his online publication. I actually declined. At least a few times. I even passed the opportunity on to other leaders and that didn’t happen. Finally, about two weeks ago, Ian resurfaced in my inbox, and this time I said yes. The results of that dance are here, and they are worth a read. Thank you to my friends in London for doing this. I don’t regret it. I will repost the story here soon, but in the meantime, you can check it out here.