In the Media

L. Michelle Smith explains why Rev. Run and Justine fit #InspiredMobility

By Nina Chantal L. Michelle Smith is a consumer insight expert who is blazing a trail for diversity in one of the most respected Fortune 10 companies. As the director of public relations in AT&T’s global marketing organization, her involvement in AT&T’s #InspiredMobility campaign comes as no surprise. Rolling out was able to talk with Smith and understand how Rev. Run and his wife Justine Simmons perfectly align…

Brands Drive Consumer Engagement

By Lisa Chau, Contributor Earlier this month, I attended the afternoon sessions of the Brand Innovator Summit held during Social Media Week in New York City. Ted Rubin chaired the event, which focused on how Brands Drive Consumer Engagement. Below, I’ve summarized the highlights of each session — Senior Brand Director at Heineken, Quinn Kilbury told the audience that whatever a brand is doing, it must be useful.…

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